Joe Walker Creative
Freelance Videographer & Marketer
North East, England
Your business has more than a product or service, it has a story. Through videography, content, and marketing strategy, I help communicate that story in a way that builds stronger connections with your audience.
About
Hi there! I'm Joe, a Business and Marketing graduate with a focus on videography, video editing, and marketing strategy.
Every business has a story worth telling. Whether it's the journey behind the brand, the people behind the business, or the value you bring to your customers, there is usually something meaningful that helps you stand out. The challenge is often finding the right way to communicate that story so it connects with the people you want to reach.
That’s where I aim to help.
Through videography, video editing, and marketing strategy, I enjoy helping businesses turn ideas into engaging content and meaningful experiences. Whether you're looking to showcase your brand, communicate your values more clearly, or better understand your audience, my goal is to help bring your story to life in a way that feels authentic and engaging.
My approach combines creativity with audience understanding and strategic thinking. Great content should do more than simply look good, it should communicate a message, create a connection, and leave a lasting impression.
Whether you need support creating content, developing a strategy, or bringing a fresh perspective to a project, I’d love to help tell your story.
Videography
Helping capture the people, ideas, and moments behind your business in a way that tells your story and creates a genuine connection with your audience.
Video Editing
Turning raw footage into engaging content that communicates your message clearly while bringing your brand and story to life.
Marketing Strategy and Analysis
Helping you better understand your audience, identify opportunities, and build practical strategies that support your goals and long-term growth.
Featured Video
Featured Work
Creating a Shareable Customer Experience
The Challenge
The objective of the DMA marketing competition was to create a shareable customer experience inspired by Spotify Wrapped. The campaign required customer data to be transformed into an engaging email experience that encouraged customers to share their results online.
The Approach
We focused on one key insight: the main factor behind the success of Spotify Wrapped is its ability to tell an individual's story. Spotify captures a listener's journey over the course of a year through the music they listen to and the times at which they engage with it, creating something highly personal and naturally shareable in an online environment.
Using the client’s dataset, we explored how customer information could be transformed into a personalised experience that felt meaningful to the individual while also being visually engaging enough to encourage sharing across social platforms.
The Outcome
From this approach, we developed a concept based around a personalised "customer persona horoscope". Each customer would receive a tailored profile that interpreted their purchasing behaviour and customer data, assigning them a unique identity alongside a visual character to represent it.
For example, a customer who consistently made purchases early in the morning on their way to work might be categorised as "The Hustler", represented by a wolf character in a suit. Meanwhile, a highly loyal customer making frequent repeat purchases throughout the day could be categorised as "The Coffeeholic", represented by a coffee-loving monkey character.
The concept combined storytelling with a distinctive visual identity, making it highly suitable for online sharing due to its personal and visual nature.
The proposal was extremely well received by the judging panel, and our team was ultimately awarded first place overall.
Communicating Complex AI Services Clearly
The Challenge
Ayoob AI required support in improving how it communicated its services, values, and overall offering to potential clients. While the business operates within the rapidly developing AI industry, there was an opportunity to simplify its messaging and make its services more accessible to audiences with varying levels of technical understanding.
The core challenge was to reduce friction for potential clients and make it easier for them to understand both the services Ayoob AI provides and the value those solutions could deliver.
The Outcome
I developed and proposed a video and social media campaign designed to translate Ayoob AI’s more complex services into clear, engaging, and accessible marketing content.
The campaign focused on addressing common customer pain points surrounding understanding AI solutions and their practical applications. Rather than concentrating heavily on technical detail, the messaging focused on real-world benefits and demonstrating how Ayoob AI’s services could solve specific business challenges.
Result
The project resulted in a fully developed campaign proposal that was presented to Ayoob AI for consideration.
The proposal provided a structured framework for future marketing activity, outlining how video and social content could be used to improve clarity, reduce customer friction, and better communicate the company’s value proposition.
The project strengthened my experience in campaign planning, client communication, and translating complex concepts into clear and effective marketing strategies.
Increasing Interest in Aerospace Education
The Challenge
The objective of this project was to explore how Northumbria University could increase interest in its aerospace programme. More broadly, the research aimed to understand the factors that influence a student's decision to pursue engineering and aerospace-related subjects.
The Approach
My approach combined primary and secondary research to identify the key drivers behind students' career and subject choices, with the aim of finding patterns and meaningful correlations.
Primary research was carried out through an online survey involving engineering students and students from similar disciplines. The purpose was to understand the motivations and influences behind their decision-making processes. This was supplemented with secondary research, reviewing existing studies and projects that explored similar themes and educational pathways.
Across both datasets, I analysed patterns relating to subject engagement, the development of interest, and how exposure to the subject influenced future educational choices.
The Outcome
A clear pattern emerged from the findings, showing that students who had been exposed to engineering concepts or related activities at a younger age demonstrated a stronger interest in the subject and were more likely to pursue it later in life.
This suggested that interest in aerospace is often developed long before students reach the stage of selecting a university course.
Based on these findings, I recommended that Northumbria University focus on creating earlier engagement opportunities designed to foster interest at a younger age. One recommendation was the development of outreach programmes in collaboration with local schools to introduce younger students to aerospace and engineering concepts.
This approach would help strengthen the future pipeline of applicants by building awareness and interest much earlier in the educational journey.
Contact me
Interested in working together and bringing your ideas to life?
Contact me, or fill out the form below!